I feel like I'm overdue in explaining a little more about the why of my recent brand change.change has always has been challenging for me and I'm sure I'm not doing this brand change thing 100% "right"...but I'm trying. :)also, in all honesty, this change has been about three honest years in the making...what can I say, I move slow. ;)my reasoning for the brand overhaul is two-fold:one of my first business decisions back in 2007 in starting this business was to name my business.I was super into ebonics at the time and had the novel thought that since my business was going to revolvearound creativity and created products I felt super clever in coming to the super amazing business decisionto name my business kreatid.I say super amazing mostly tongue-in-cheek because one, it's hard to spell.*side thought trail...which happens a lot.*here's a little business 101 tip, don't make your business name hard to spell...no matter how much you think it makes sense. ;)and two, it's hard to say.over the years, I have gotten pronunciations like:"kree-ah-tide...isn't that a bug?""creh-aye-tid...is that French/Italian/?!!!""oooh, I get it...kree-ay-tid...but honestly I thought you were a dude - your logo is so masculine looking?"*insert face into palm*again, to reiterate...don't get extra creative in naming your business...it rarely goes well. :)my second reason for this massive branding overhaul is a little more deep, or at least I think so.part of my reason for naming my business kreatid in the beginning was because I knew in my soulthat I was made to create BY+for my Creator.that desire and life drive has grown this past decade...so much to the point where I would say even more specificallyI was made to create and photograph visual stories for the purpose of encouraging those around me.I really believe that all of my life...my words, my creativity, my thoughts, my relationships - my lifeis all for Jesus.my life was bought at a crazy incredible price and I now find joy at trying to honor Him with every facet of my life.so that life thought led me to wonder at why I would call what I do anything other than myself.digging a little deeper into that thought and if I'm being reallllly honest,I never thought I'd make it ten years as a business owner.and calling my business something other than my name made sense if I was going to fail at some point...it's easier to walk away from anything other than yourself...petty, I know - but it's true.so these past three years, the growing thoughts that if I wasn't going to hide behind fear of failure,and if I was going to clearly say/live all of life is all for Jesus,then it was time to be me.just me...jen driesbach.yeah, it's a name that is still kinda hard to spell(but if you say it like an old German woman who spits and rolls her R's it's kinda fun to say - "drrrrrrrAYES-back) ;)but it's mine. :)all this to say,hi.  I'm jen.welcome to my small corner of the internet. :)